SOFT EDGE builds software that measures vehicle damage from ordinary photographs and verifies that the evidence behind a claim is genuine. Our products are in production with insurers, claims platforms and repair networks.
AI products for insurance claims evidence
2020
In commercial production since. Every hail season, without interruption.
25+
Countries with active licences.
22
Calculation matrices built in. Twelve global standards and ten customer specific.
1s
Average processing time per image.
One technology core, two products
Every motor claim now arrives as a set of photographs, and two questions follow. What is the damage worth, and is the evidence real? SOFT EDGE answers both from the same technology core: computer vision running on standard devices, measurement without a dedicated scanning rig, and standardised output that claims and estimating systems can consume directly.
Request a demo See the products
Products
In production
HailMaster
Vehicle damage assessment from a smartphone. Guided capture, automatic dent detection and sizing, and a standardised dent count per panel zone in around fifteen minutes, with no scanning hardware.
How insurers use it
In production
HailMaster Connect
The platform layer. Case management, standardised reporting, user and tenant administration, and an API that delivers assessment results into claims and estimating systems.
Platform and API
MVP in development
Claims integrity
Automated verification of the evidence behind a claim. Image manipulation analysis, metadata forensics and vehicle identity checks, combined into a single score for human review.
Talk to us about early accessWho we work with
Insurers
Shorten the assessment step after a hail event, apply one consistent measurement standard across every vehicle, and keep the estimating decision in your own system.
For insurersClaims and estimating platforms
Add damage measurement to an existing platform through the API, or embed the assessment module inside your own product.
For platforms and OEMsRepair and assessment networks
Practitioner licences, accessories and tutorials for PDR and body shops are handled on the HailMaster product site.
Go to hailmaster.appHow an assessment works
01
Capture
On-screen guidance walks the operator through the vehicle. A scale marker or LiDAR provides the reference for measurement.
02
Measure
Computer vision detects and sizes each dent, panel by panel, on the device rather than in a fixed installation.
03
Standardise
Results are expressed as a dent count per panel zone against a recognised calculation matrix, so every assessment is comparable.
04
Hand off
The report is delivered to the claims or estimating system through the API. The commercial decision stays where it belongs.
In production, not in pilot
Embedded in a global AI claims solution provider. Our detection and measurement module forms part of a hardware assessment product sold by a leading international provider of AI claims technology.
Deployed by a top five Japanese insurance company. Rollout began in 2026, with extension to dealerships and partner networks planned.
Built to recognised industry standards. Calculation matrices follow established hail assessment standards, including the BVAT specifications used across the German-speaking market.
See an assessment run end to end.
A thirty minute session covering a live assessment, the standardised output, and how the results reach your claims or estimating system.